Branding as synthetic tool of trade companies marketing strategy
Автор: Voronina L.A., Novikova Yu.I.
Журнал: Вестник Красноярского государственного аграрного университета @vestnik-kgau
Рубрика: Управление и бизнес
Статья в выпуске: 9, 2012 года.
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The analysis of synthetic marketing communications in trade companies is conducted, the integration of the brand and branding concepts is revealed. These concepts influence on the product recognition and packaging development, its impact on consumer preferences and competitiveness on the market are also determined.
Trade companies, brand, branding, marketing communications, synthetic, trademark, company style
Короткий адрес: https://sciup.org/14082654
IDR: 14082654
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