Cancel culture as a new social reality

The article analyzes the problem of cancel culture as a new social reality, shows how the new ethics and media environment not only create social values, but also set their trends. Due to the development of Internet and social networks, cancel culture has become a part of the information space of the global world. The article defines the concept of cancel culture, the features of cancel culture in the context of the discourse of power, and emphasizes its philosophical essence. We come to the conclusion that new means and forms of communication create a qualitatively different structure of information transfer, where horizontal social ties are able to form their own unique social picture of the world; cancel culture turns from a means of struggle for social justice into an instrument of power over society. Despite this, cancel culture is an important stage in the development of a society of new ethics.