Goal-setting in the system of strategic management of oil and gas company

The article deals with the importance and the role of goals in the formation of the corporate development strategy and its implementation. The author considers a set of management tools that may be employed in the goal-setting process. The possibilities of combination of these tools and the specification of goals are considered. Studying the case of the oil and gas company the author gives guidelines on formulation of the general strategic goal, its subsequent decomposition in terms of implementation of the sustainable development conception, and its conversion into the dimension of financial highlights. The author's guidelines are aimed at the improvement of the reasonableness of the company's goals.