Target indicators of the company’s asset management in a volatile economy

A volatile external economic environment calls into question the effectiveness of the company’s asset management strategies and requires the development of new conceptual approaches to combat any fragilities. In this context, management of asset creation should be based on the need to devise non-linear strategies for managing the structure and financing of the assets which differ from existing ones in autonomous self-management over time that consider targeting (influence on the profitability or liquidity). Increasing profitability in providing a necessary financial capacity must be among the basic criteria and target indicators for structure and sources of the company’s asset management. The study presents the concept of targets of structure and sources of asset management in the face of cyclically unstable economic growth for the company to meet both current and strategic challenges of its development.