Value-oriented design in Russian theater culture

In the article, the author analyzes the value oriented aspects in the domestic theatrical culture on the example of the festivals of the Kemerovo region and the Altai Territory. The main problems hindering the formation of the identity of Russian society in artistic culture, in particular, in theater, are formulated. The content of the concept of "value" in the process of cultural and historical transformation is considered. The following values are approved as conclusions: civic consciousness, patriotism, literary centrism with the priority of domestic prose, poetry, drama, actualization of amateur theatrical creativity, as well as the consistency of traditions and innovations in modern theatrical culture. The axiological component is defi ned as the primary trigger for the creation and implementation of socio cultural projects aimed at preserving and developing the traditions of theatrical practice. The following festivals and competitions are considered as empirical material: "Sparkling Facets of the Theater", "Red Clown", "Seagull", "Firebird", "Willow".