Value disguise in the information flows of Russian political parties

The article presents the results of an applied political research devoted to the use of value disguise by Russian political parties - a modern technology of interaction with target groups in the digital space. Based on the use of automated social media analysis and cognitive mapping of digital party content, the scale, features and effects of such value masking have been determined. The authors conclude that the left turn in the development of public sentiments and expectations, which has emerged in recent years under the influence of the negative effects of the COVID-19 pandemic, is pushing political parties to change their own agenda, as well as to abandon established political positions in accordance with the current demands of a significant part of voters.