The value orientation of personnel as a basis of corporate culture

The research of value orientations of commercial enterprise personnel allows company managers to establish corporate values, on the basis of which the corporate culture is developed. The study of the personnel's value orientations structure defines the main areas of corporate culture development, enhances the competitiveness of the commercial enterprise. The research helps to reconcile the values of personnel with the values of teams and organizations, which increases professional motivation of personnel and efficiency of the enterprise.