Value bases of advertising communications management
Автор: Berdnikova E.N., Nogtev E.N., Malyavin S.N., Chechulin A.V.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Социологические аспекты управления и экономики
Статья в выпуске: 5 (143), 2023 года.
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The value component of the personality began to be paid attention in the 60s of the XIX century, when it became clear that the parameters of an emotional relationship determine the community, the unity of society. First of all, the sphere ofpublic relations is interesting, and therefore we are engaged in the study of the value system, since a competent impact on the consumer can lead to the desired result.
Value, axiology, society, consumer, advertising, theory of generations
Короткий адрес: https://sciup.org/148327328
IDR: 148327328
