Axiological principles of business activity in the region: socialogical aspect

On the basis of the results the author comes to the conclusion that the range of axiological principles of business activity in the Volgograd Region is characterised with the implementation of the principle of practicality, self-sufficiency, independence and success. It is noted that on the present-day stage the process of axiological differentiation of the Volgograd business community conditioned by the influence of factors connected with the scale of professional activity of the businessman, sexual identity, work experience in the sphere of business is observed