Chartwell is a phenomenon of a successfully functioning cultural heritage site of the National Trust, the UK. Winston Churchill Museum

The article presents the results of the research on the history of the creation, formation and current work with visitors to the Winston Churchill Museum, his beloved Chartwell country estate, where the politician and his family had been living for the last 40 years of his life. The study describes the business model used by the National Trust (the UK), the owner of this cultural heritage site.