Digital economy and entrepreneurial activity in the field of trade in an unstable market environment

The article is devoted to a comprehensive study of the situation in the retail sector in the era of digitalization after the pandemic and the sanctions imposed. Special attention is paid to specific trade organizations in the market of chemicals and chemicals. With a cognitive approach and a change in the traditional paradigm of economic activity, these trade organizations can enter other markets and increase the effectiveness of economic activity. Interaction with environmental organizations and participation in projects and programs of various taxonomic levels will lead to a synergistic effect and the creation of new markets.