Digital transformation of the russian market electronic retail

The article examines the results of digital transformation in the field of electronic retail during the coronavirus pandemic. The problems and prospects of the development of e-retail trade and the processes of digital transformation are identified. It is emphasized that the introduction of digital platforms in the trading business allows you to create a new ecosystem that unites all market participants with mutual benefits from integration, while the consumer has more power than others. The article reveals the importance offur-ther development of electronic trading platforms-marketplaces that are created on the terms of network interaction and enable its participants to enter new markets, increase revenue and efficiency.