Digital transformation: a conceptual approach to regional innovation management

The article analyzes the relationship between innovative development and digitalization of regions, emphasizing their interdependence and influence on each other. The purpose of the study is to understand this relationship and develop recommendations for the effective management of innovation processes in the context of digital transformation. The introduction discusses the relevance and relationship of innovative and digital development. The materials and methods of the study include scientific articles and publications on the topics of digitalization and innovative development, and are also presented by content analysis, forecasting method and retrospective economic analysis. The materials and methods made it possible to systematize information from scientific publications and theoretical materials, which made it possible to identify key trends and relationships, as well as study the dynamics of changes and assess trends in digitalization and innovative development. As a result of the analysis, the conceptual model of innovation management of the region, which is actively transforming under the influence of transformational changes in society, has been updated and justified, systemic statements have been formulated that determine the relevance of the conceptual model of innovative development of the regional economy, factors influencing the creation of a conceptual model of economic management of the region have been identified. The results of the study can be used to formulate strategies for socio-economic development and implement strategic plans in the field of digitalization and innovation. The findings emphasize that successful innovative and digital development of the region requires an integrated approach and active government support.