Digitization as a new source for increasing competitiveness of pharmaceutical manufacturers
Автор: Karpova S.N.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 3 (70), 2020 года.
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The article discusses the directions of the impact of modern digital technologies on the formation of the competitiveness of pharmaceutical manufacturers. Conclusions are drawn about the prospects of using the Digital funnel in the practice of pharmaceutical marketing.
Mhealth, digital-воронка, pharmaceutical manufacturer competitiveness, digital - funnel, marketing
Короткий адрес: https://sciup.org/140247913
IDR: 140247913
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