Digital innovations in business: problems of implementation

The article highlights the urgent problem of integration of digital technologies into business processes against the background of globalization and digital economy. The focus is on analyzing the key difficulties faced by domestic companies in implementing digital transformation, including lack of qualified personnel, lack of effective strategy, fear of possible failure, cybersecurity issues, and lack of readiness for change. The authors examine each of these challenges in detail and offer specific recommendations to address them, emphasizing the importance of digital transformation for sustainable development and companies' competitiveness in the market. The article emphasizes the need for business cooperation with educational institutions and the importance of a corporate culture focused on innovation and continuous improvement.