Digital channels and methods for promotion of complex tourism services

The growth of digital economy has become one of the prioritized areas of social and economic development of Russian Federation. This is consolidated in relevant bills and programs related to the development of Information Technologies. Priority of this direction is based on many economic and social factors including the rapidly growing importance of the Internet in the "seller-buyer" interaction. Since tourism is one of the most significant strategical directions of Russian economic development there is an essential need to adapt modern tourism companies to the format of high-quality and well-qualified work with digital assets including the aspect of complex tourist services promotion.