Digital communities of new political parties in Russia (2020)

The article presents the results of an applied political study of the electoral potential of new political parties that have demonstrated the capabilities of their digital infrastructures during the Russian Election Day 2020. The research methodology is based on the principles of social media predictive analytics and relies on automated tools for collecting and processing open digital traces. The paper presents a methodology for assessing the electoral potential of political parties, based on the measurement of indicators such as the level of user involvement in online party communities, the correspondence of the geography of the audience of regional communities to the localization indicated in them, and the bots of digital communities.