CRM - as a tool for increasing of effectiveness of the enterprise's work

The article tells about one of the tools for improving the efficiency of the enterprise - CRM-systems. The application of this now popular product allows us to eliminate the gap between the current and potential efficiency of the company's operation in attracting and retaining customers, combine strategic planning, marketing methods, organizational and technical means, which will provide an opportunity to build internal and external relationships that increase the productivity and profits of the enterprise.