Color semiotics of Disney animation characters' costumes

The article is devoted to color semiotics which is understood as the psychology and sociology of color perception in a costume. The relevance of the article is determined by the need for a future fashion designer to understand the color preferences of potential customers as a kind of personality signals. Also it is necessary to correctly recognize and interpret them in order to quickly determine the situation and correctly build their actions. The purpose of the article is to determine the nature of the connection between the color semiotics of the cartoon characters' costumes and their personal characteristics, as a kind of language of motives and a signal of the characters' personality.