Using digitalization tools to develop the marketing strategy of state budgetary institutions

Digitalization is currently becoming an integral part of the marketing strategy of state budgetary institutions. It allows solving key tasks facing the state budgetary institutions: improving the quality of services, optimizing costs and improving interaction with citizens. In the article, the author analyzes the impact of the digitalization process on the development of marketing strategies of state budgetary institutions in modern conditions. The relevance of the research topic lies in the rapid development of digital technologies and their use in the activities of state budgetary institutions. The key areas of digital transformation of marketing strategies of state budgetary institutions are analyzed, including the development of online channels for interaction with clients, automation of processes, the use of analytical tools and promotion through digital channels.