Deixis items in the advertising discourse

The headline of my article is «Deixis items in the advertising discours». In the article highlightes the problem of the deixis procedure realization. In this investigation the author defines deixis items, classified them, enumerates their functions and accentuates the point, that their role is quit considerable. In the article the author gives an account of deixis items and illustrates the statements by examples. In conclusion the author summarizes the results of the investigation.