Medical discourse demotivators

Demotivators that have become the object of this study are a fairly new phenomenon in Internet communication. The purpose of the study is to determine the thematic representation, lexical content and interaction of the visual and verbal series of demotivators on medical topics. Scientific literature today describes formal and meaningful features of demotivators as a genre. The novelty of the study is a description of functional and linguistic features of demotivators in medical discourse. The research is based on the layer-by-layer analysis of the polycode text. The result of the study was a description of the genre‟s peculiarities of demotivators in medical discourse, to which the author refers the response to new phenomena of public life related to medicine, the predominance of comic intention over philosophical one, the frequent use of precedent phenomena of the national level, and the inclusion of specialized, terminological vocabulary and medical symbols. The materials and results of the study can become part of the general description of medical discourse.