Diagnosis and strategic decisions of development of a regional trading network

Making strategic decisions on the development of the regional trading network necessitates a comprehensive diagnosis of its state, the forecast of development. The paper substantiates the relevance of the use of correlation and regression analysis, the program product for the forecast of the regional trading network on the example of JSC Products «Trade League». The questionnaire survey revealed the preferences of real and potential buyers of the retail chain of JSC Products «Trade League», according to which the attractiveness of this network can grow by expanding the range of regional farmers, increasing the products of local producers under their brands. In this regard, to improve the economic efficiency of the network of stores of JSC Products «Trade League» in the market, we propose to implement a strategy of concentration of efforts on the sale of goods of local producers. Its implementation will allow: - to intensify work on promotion of products of regional producers through trade networks of JSC Products «Trade League», retail markets through procurement sessions with representatives of the food and processing industry, working in the region, seminars, industry competitions, weekend fairs; - to reduce terms in the field of procurement (no more than 1 month), terms of regulation of economic relations in comparison with Federal networks.