The dialectics of internalizma and `eksternalizma: actualization philosophy of company based on socially responsible marketing in sport and tourism (pedagogical dimension)

The article presents the results of research carried out to identify the reason of philosophy in the field of sport and tourism. This subject is considered in the process of updating the company's philosophy on the basis of socially responsible marketing in sport and tourism. Presented argument Relevance designated problem from two perspectives: internalism and externalism. It indicates their dialectical relationship. Internalist approach to the formation of the company's philosophy, evident Hegelian dialectic spiral of her bases at different times, based on her own as a separate sphere of existence. Substantiality elements externalism authors removed from the sphere of usefulness, ethics, social system, the spirit of the era, the development of information, post-industrial society, "indirect reciprocity". The authors identify the major components in the field of sport and tourism of the company's philosophy, namely, axiological, international, environmental, ethical, aesthetic, professional. Of particular interest are the data obtained in the course of the research, which focused on the establishment of formation of axiological, international, environmental, ethical, aesthetic, professional components contained in the company's philosophy, the students, as potential specialists in the sphere of sport and tourism in the framework of teaching in undergraduate and Masters through competence-based approach in education through the mainstreaming of culture in general, of general and professional competences. The article points to the opportunities of competence approach in education in the formation of axiological and ideological position, the theoretical level is indicated by a close relationship to "know" the practical "know how" and "own". Found theoretical foundation of socially responsible marketing in sport and tourism.