Dichotomy of sociocultural realities and polyparadigmatic approach in social science

The author shows that at the present stage of social science development even consideration of social phenomena in the context of integrity, systemacity and dialectics categories does not allow to tell about certain scientific paradigm domination. In the modern science, many paradigms and many dialecticians find themselves, and that is caused and confirmed by phenomena of socio-cultural practice. As an example, the article reveals the main contradictions peculiar to modern socio-cultural practice, which find expression in the macro contexts of the world development and in daily occurrence micro contexts. Special attention is paid to contradictions of megacultural, metacultural and sublocal against the background of complementarity of global and local. The conclusion is drawn about interdependence of polycontextual reality and polyparadigmatic sciences.