The main directions of increasing the efficiency of the enterprise participating in foreign economic activity

Foreign economic activity is an important aspect of the functioning of modern enterprises, providing them with the opportunity to enter international markets and expand their business horizons. In the context of globalization and increasing competition, enterprises face the need to increase their efficiency in order to achieve sustainable competitive advantages. This article discusses the main areas contributing to improving the efficiency of enterprises participating in foreign economic activity, as well as the factors influencing their success. Special attention is paid to the need for an integrated approach to foreign economic activity management, the introduction of innovative technologies and process optimization.