Disharmony of a person-consumer under the conditions of postmodernity

The article focuses on highly topical issue of modern social and humanitarian knowledge. Deviant activities of a person are interpreted in the context of philosophical and cultural approach. The paper analyzes the idea that deviance is a state of the person which is in conflict with the cultural norms and, at the same time, stimulated by the choice of different cultural origin. Stating that the logic of deviance takes place in the culture peculiar. It is emphasized that postmodernity is the result dekulturatsii society, bringing not only in the state of massivization, but also include practices a person consumes. The question that people in post-modernity is a person, but not the subject. Desubjectivation self-determination, unwillingness to take responsibility, unwillingness to establish itself as a moral sovereign, transfers the problem of deviance in a slightly different dimension. In general, the article concludes that implemented in postmodern society strategy self-identity based on the belief that man is the culprit, and the creator of your destiny. For this reason, removed the legislative role of the mind, and culture ceases to be an area of the proportionality assessment of human actions and programming to a social altruism. In this situation, the effects of self-determination programs deviance as relations between people over the competition in the novelty, but not in social compassion.