Designing brands with Russian ethnocultural identity
Автор: Vetyugova Y.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 3 (58), 2019 года.
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The article presents an algorithm of design a brand with ethnocultural identity, describes tools, that help to manage and optimize a research process and applicable for design a brand with Russian ethnocultural identity, and contains a system of Russian ethnocultural identifiers and a matrix of Russian cultural-historical periods.
Branding, brand design, design management, ethnocultural identity in brand design
Короткий адрес: https://sciup.org/140241742
IDR: 140241742
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