Augmented reality: theoretical principles, new opportunities and security threats

The paper discusses relationships between augmented reality and components of technicalorganizational complex system corporate security within the digital economy framework. Corporate security is divided into four components: economic, physical, consumer and operational, among which information and content security of the services provided to the population are distinguished. The «human factor» is an integral attribute of such a system. It includes personnel, customers, partners, and corporation’s competitors. The specifics of the corporate business performance analysis using statistical simulation are considered, taking into account verified and axiological knowledge of decision-makers in the field of AR. The differences are shown between the objective and subjective ontological approaches to the business development project’s expected utility analysis when augmented reality is involved. The important external and internal corporate security threats during the intensive formation period of the digital economy are considered.