The factors of competitiveness of economic entities in hypercompetitive relations

The article highlights issues associated with the theoretical aspects of the competitive-ness factors transformation of business entities in hypercompetitive relations. Thesource of such a relationship is regarded as economic system transition to the newtechnological paradigm. Such transition determines changes of competitive relationsamong the business entities. The conversion of such relations leads to alternation ofentity’s set of competitiveness factors, hence the primary function of entity’s com-petitiveness is designated to the innovativeness of the product.