Business performance factors

The article is devoted to highlighting the factors of business performance in a modern market and the existing distortions of perfect competition, leading to the emergence of new threats to businesses that companies have not encountered before. The influence on the company's performance of factors that are not directly related to the market forces of competition affecting the organization, but also cannot be fully attributed to the factors of macro- environment, which suggests that it is necessary to assess the effectiveness factors in the framework of creating consumer value. Based on this, as well as the identification of performance factors due to the simultaneous pressure on individual links of the “Value Chain” associated with the actions of suppliers and consumers, the role of the organization’s adaptability in increasing the effectiveness of its activities is shown and the relationship of adaptability with the “identity” of the business is substantiated. By “business identity” it is proposed to understand the orientation of both the company's management and its employees towards the interests of the owners of the enterprise.