Factors affecting the development of the Russian retail trade after Russia’s joining the WTO

On August 22, 2012 the Russian Federation joined the World Trade Organization and became its 156th member. Long before singing the protocol to the Marrakesh Agreement the country’s public opinion had split into the WTO supporters and their oppositionists. In the modern economics papers the Russian researchers have analyzed the consequences of the impact on the Russian industry brought by Russia’s entering the WTO, without taking into consideration the retail sector that corresponds to one third of the country’s GDP. In this work the authgor has carried out PEST-analysis of the factors that influence the Russian retail sector after Russia’s entering the WTO. A brief description and assessment of these factors have beend one. The positive and negative consequences at the retail market after Russia’sjoining the WTO have been revealed as a result of the influence of the studied factors.