The factors influence on sports marketing industry organization
Автор: Borodina I.I., Bondarenko M.P.
Журнал: Физическое воспитание и спортивная тренировка @journal-fvist
Рубрика: Менеджмент в сфере физической культуры и спортивной тренировки
Статья в выпуске: 1 (11), 2015 года.
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Nowadays, the process of sports brand creating into recognizable brand takes a difficult turn, and now sports organizations have to build relationships with their customers on a long basis. But the difficulty is that the need to produce not just a quality product, and to do so that the goods were intangible benefits. Thereby, due to the similarity of products, their aspects and services, increasing the value of abstract values. Therefore, you should use the concept of 4P to create an enabling environment for the existence of sports organization.
Brand, market economy, sports brand, branding, sports trademark territorial branding, marketing concept, 4p
Короткий адрес: https://sciup.org/140125619
IDR: 140125619