The language games phenomenonin the context of the conceptual integration theory

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The article deals with the problem of the multi-code (synthetic) text in the context of the conceptual integration theory of Gilles Faukonnier and Mark Turner, the language games phenomenon being the variant of the former. It is shown that the language games text is principally different from the usual advertisement regarding the characteristics of their code systems realized in the process of the conceptual integration.

Advertisement, conceptual integration theory of gilles faukonnier and mark turner, multi-code (synthetic) text, language games

Короткий адрес: https://sciup.org/146120802

IDR: 146120802

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