The phenomenon of consciousness in the conditions of globalization: social and philosophical analysis of the crisis phenomena of modern society

The purpose of this article is to formulate the problems of modern society in the context of globalization, their preconditions, trends and approaches to their solution. The subject of research is the crisis phenomena of consciousness. Modern society is characterized by a crisis of consciousness caused by scientific and technical changes in the material life of society, on the one hand, and its inertia, conservatism, on the other hand. There is a contradiction between civilizational and cultural changes in society. Research problems: 1) conservatism of culture and rapid civilizational changes; 2) the polarity of the work of consciousness, expressed in its extremes: "either-or" to the detriment of the "and-and" approach; 3) the integrativity of the phenomena of society as an indicator of the confusion and complexity of their manifestations; 4) the reflexivity of consciousness as a generic ability to pay attention to cause-and-effect relationships and one's own nature, the ways of its manifestation. Research approaches: socio-cultural, activity-oriented, synergetic, cultural-historical, comparative, universal evolutionism. The author's achievements: the discovery of patterns in the formation and manifestation of the phenomenon of consciousness of modern types of society - individualistic and collectivist, technogenic and traditional, regulation of public consciousness at the level of local and global society.