Figurative elocutives: principles of organization and ways of their presentation

The article is devoted to the system semantic, structural and functional characteristic of such ornamental elocutives, that make the influence of speech on the interlocutor more active, as stylistic figures. These intensifiers of figurativeness and expressiveness of speech are considered from the point of view of their principal organization and ways of presentation of the principles that determine the level of their communicative expediency. The rise of the level of pragmatics of elocutively organized speech provides the rise of the level of effectiveness of communication as a whole. The prospect of the revealing of the features of the influence of figurative elocutives on the communicative partner will be their field description.