Philological ecology: verbal culture, language, verbal and linguistic environments

The article puts forward the idea that in our time the richness of content and its appropriateness must be characterized as basic features of verbal culture, but not the correctness or purity; philological ecology is treated as an interdisciplinary area of scholarship and practice with the ecology of consciousness and the ecology of person being its final objects; specific subjects of philological ecology are language, verbal and linguistic (meta-language) environments.