"Dark store" format: the modern reality of retail Russia

Автор: Egorova K.D., Platonova A.S., Suvorova S.D.

Журнал: Международный журнал гуманитарных и естественных наук @intjournal

Рубрика: Экономические науки

Статья в выпуске: 7-2 (46), 2020 года.

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The purpose of this study is to reveal the essence of the "Dark Store" trade format and assess the need for its practical distribution in Russia in the near future. In the article, using the example of FMCG market enterprises, the main levels of organization of this format are described, the technology of selling goods is considered, and the key advantages are identified.

"dark store", рынок fmcg, pandemic, dark store, fmcg, retail, online trade, delivery of goods

Короткий адрес: https://sciup.org/170187940

IDR: 170187940   |   DOI: 10.24411/2500-1000-2020-10896

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