Formation of an organization’s financial strategy as a factor in ensuring its sustainable development

The article substantiates the place and role of financial strategy in the system of strategic management of the organization. The financial strategy is considered as a key factor in ensuring the sustainable functioning of economic entities. The financial strategy is formed on the basis of taking into account the factors of the internal and external environment of the organization, which may disrupt the stability of its functioning. A sound financial strategy makes it possible to neutralize the destabilizing effects of both internal and external factors and ensure the effective operation of the organization in the long term.