Formation of language culture of students when studying the course “Russian and standard of speech”

In article the reasons of decrease in level of speech culture of society are considered and possibilities of increase of communicative competence of students when studying discipline are analyzed “Russian and the standard of speech". The role of studying of the section “Rhetoric" in mastering rhetorical knowledge of an essence, rules and norms of communication, about requirements to speech behavior in various communicative and speech situations, about improvement of communicative and speech (rhetorical) abilities is defined.