Formation of economic potential of the organization taking into account industry features

One of the priority management tasks facing economic entities is the assessment of their current and future development opportunities. The article proposes to use the category of “economic potential”, which has a complex content, to make effective management decisions aimed at stabilizing the strategic positions of the organization. The approaches of domestic and foreign authors to disclosing the essence of the categories of “potential”, “economic potential of the enterprise” are analyzed. The methods of assessing the economic potential of the enterprise are considered. Based on the point-rating assessment method, an analysis of the economic potential of a small enterprise specializing in the wholesale trade of sanitary equipment is carried out. A conclusion is made about the need to use not only standard or industry average values of the selected basic financial indicators, but also the indicators of the most significant competing organizations to improve the accuracy of assessing the economic potential of the organization.