Formation of marketing competence of commercial enterprise in virtual space

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The article proposes an author's approach of formation of marketing competence in virtual space, factors contributing to the formation of marketing competence are considered, resources of organization of virtual space are classified. It shows main problems of formation of marketing competence and a scheme of the process offormation of marketing competence in virtual space.

Marketing competence, marketing knowledge, virtual space

Короткий адрес: https://sciup.org/14875713

IDR: 14875713

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