Formation of marketing competence of commercial enterprise in virtual space
Автор: Glon V.Y.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Творчество молодых ученых
Статья в выпуске: 5 (101), 2016 года.
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The article proposes an author's approach of formation of marketing competence in virtual space, factors contributing to the formation of marketing competence are considered, resources of organization of virtual space are classified. It shows main problems of formation of marketing competence and a scheme of the process offormation of marketing competence in virtual space.
Marketing competence, marketing knowledge, virtual space
Короткий адрес: https://sciup.org/14875713
IDR: 14875713