Formation of a marketing policy of a small enterprise

The scientific article is devoted to the study of the theoretical aspects of marketing policy and the procedure for its formation. The relevance of the study is due to the high role of marketing policy in the formation of the economic efficiency of small business management and its strategic development. Within the framework of the article, the main processes observed in the management of small business marketing are considered. The stages of the formation of the marketing policy of a small enterprise are listed. Considered are digital marketing tools that can improve the marketing policy of small businesses in Kazakhstan.