Formation of the new image of Russia «after Crimea»: paradoxes of information war

The article is devoted to the analysis new trends of the Russian image politics, which appeared in the post-Crimean information war. The author emphasizes that after the western post-Crimean information attack Russia met the serious political support among its Eastern allies: the BRICS and EAEC. Today the demonstrative Russian turn to the East is an important counterweight to the Western pressure on Russia after Crimea joining. The author stresses the need of formation of the national image policy strategy at the state level and the necessity of monitoring its implementation. Merely a professional image policy can be really an efficient one.