The factors of economic entities competitiveness in hypercompetitive relations

The article considers questions connected with theoretical aspects of necessity forcompany’s new cross-channels creation. As a result of knowledge integration intoan information field, the efficiency and speed of their transfer to the end-user in-crease. They become a uniform entry point through which end-users also can carryout the business challenges, further they evolve in virtual communities within theprofessional interests and solutions of certain business challenges.