Political leadership image formation as an effective image communication phenomenon

This article deals with the analysis of the image component of a political leader. Along with the relevance, tables of the main attributes of political leadership are presented for clarity. Under each table there is a micro-explanation that gives an understanding of the usefulness of the information provided. The President of the Russian Federation Vladimir Vladimirovich Putin is given as an example, personifying strong power and a perfectly created image. His leadership qualities are fully discussed, the external component of his image is described, the reasons for his success in the position of the head of the Russian Federation are described in the table as well as internal virtues, thanks to which he was able to establish the political situation in the country and in the international arena. The article provides a conclusion about the main qualities, due to which the image of a political leader develops and brings success, and a table of image characteristics is compiled.