Formation of the Soviet system image (1917-1920-s): theoretical aspect

The problem of authority images is a topical one in the modern history, and it requires interdisciplinary approach. Designing of the authority's image, especially in mass consciousness, involves cultural impact mechanisms. Due to this fact the historical research applies methodological and conceptual foundations of the allied liberal arts. With regard for the interdisciplinary nature of the research, and basing upon analysis of source data, theoretic and methodological studies the author describes the conceptual apparatus of the range of problems under consideration.