Forming the partnership between sea transport junction companies on the basis of relationship marketing: problems and prospects
Автор: Botnaryuk Marina Vladimirovna
Журнал: Общество: политика, экономика, право @society-pel
Рубрика: Экономика
Статья в выпуске: 2, 2012 года.
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The article substantiates the need for partnership between sea transport junction companies on the basis of relationship marketing conception, that would result in improvement of services quality. The author examines the readiness of sea companies to implement trustful partner relationship and create a business network.
Sea transport junction, relationship marketing, business network, partnership
Короткий адрес: https://sciup.org/14931383
IDR: 14931383
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