Formation of the concept of “architectural and spatial marketing”

The article deals with the issues of formation of architectural and spatial marketing. The relevance is connected with the development of market relations in architecture and urban planning in the post-Soviet period, as well as the development and implementation of the current strategy of Russia spatial development and the priority federal project entitled “The formation of comfortable urban environment”. Architectural and spatial marketing represents a direction of the current environmental design revival, which is demanding a detailed study nowadays. While determining the concept of architectural and spatial marketing, its specific features were discovered as a system of complex organization, which deals with creating a competitive space of comfortable environment for various groups of consumers, residents and tourists. Analysis and comparison were used as the research methods. As a result of the study, the concept of “architectural and spatial marketing” was defined. This concept reveals an idea of the architectural environment promotion in the context of market relations.