Formation of the marketing management system in a small business

As far as the market of commodities and services reaches its saturation point, the use of marketing tools becomes as urgent for small business as for medium and large business enterprises. The efficient developed marketing system allows the small business enterprises to function effectively in the competitive environment and to achieve their economic objectives. The article considers a mechanism of the marketing system development for small businesses, describes elements of the system, and discusses the main problems and ways of overcoming them.